Trends in Sales Promotion
Trends in Sales Promotion: Walmart Introducción Walmart is one of the largest retail companies in the world, operating thousands of stores and digital platforms in different countries. According to Walmart Corporate (2026), the company focuses on low prices, innovation, and customer service to remain competitive in the global market. Walmart uses different sales promotion strategies such as discounts, digital coupons, online advertising, and seasonal campaigns to attract customers and increase sales. ( Walmart Corporate, 2026) Nowadays, technology has changed the way companies communicate with consumers. Walmart has adapted to these changes through mobile applications, eCommerce, and omnichannel strategies that improve the shopping experience for customers. (Walmart México y Centroamérica, 2025) About Walmart Walmart was founded in 1962 by Sam Walton in the United States. According to Walmart Corporate (2026), Walmart de México operates different formats such as Walmart Supercenter...